Packaging vs challenges in the home care sector
Using your home care product packaging to meet consumer demands
HOW TO MAKE SURE YOUR PRODUCTS LEAVE CONSUMERS FEELING POSITIVE AND HAPPY
Wondering what consumers have on their minds nowadays? Research bureau Mintel has very recently provided excellent insight. Today’s consumers are worried about the environment and they’re determined to move on from single-use plastics. Which is why packaging made of sustainable, recyclable and renewable materials has never been more attractive. Especially when it’s linked to value for money.
No matter what state the economy is in, consumers still want a top-quality product. One that delivers an experience. Products that leave them feeling positive and happy. But how does packaging help you and your range of home care products do this?
Home care products: The magic of packaging
It’s easy to agree on the incredible role packaging plays. It’s what your consumers see on the shelf. It’s the business card that introduces your home care product and your company. All the more reason for it to fulfil as many items as possible on your consumers’ wish lists. And to do this before they’ve even picked up your product from the store shelves.
Times may change, but our job stays the same: making sure your packaging performs at the same level as the product contained in it. With almost 190 years of expertise, we have the insight and expertise to help you develop packaging that meets your consumer expectations and beyond.’
Marc Büttgenbach
Chief Commercial Officer
That feeling of doing good for the world
Mintel established that consumers want to avoid single-use plastics. Is there any reason why laundry detergent has to be sold in thick plastic bottles? Because at Van Genechten packaging, we’ve developed environmentally friendly carton packaging for liquids: our Liquid Containing Box.
Are you worried about liquid leaking out of cardboard packaging? You’ll be happy to hear liquids are stored, with or without an inner bag, inside the cartons. And as our Liquid Containing Box comes with different dispenser options, you have the choice of whatever will make life easiest for your consumers.
There’s also our Cambotainer®. Even with less than 5% plastic content, this cardboard packaging maintains the delightfully scent of the product inside for your consumer to revel in. A vital part of the experience!
These packaging developments are just a few of many proactive steps we have taken in our determination to replace plastic with cardboard. With EU Packaging & Packaging Waste regulations set to change, as well as consumer desires and a spectrum of environmental reasons, a fully renewable packaging material such as cardboard offers a clear path forward. It allows us to work with you to customise your packaging – the shape, artwork, strength, etc. – to your specific desires.
When they see your product, consumers will have peace of mind and the all-important feeling that their purchase does good for the world. You’re offering them more than just the alternative to plastic they’re looking for. You’re offering them an experience.
Home care: A touch of joy!
This positive experience is reiterated every time your consumer reaches for the cardboard carton of washing detergent. It’s in the little touch of joy, knowing they’ve taken a step towards fulfilling their environmental goals. A great feeling.
However, this joy should never outweigh safety. This is why we also produce cardboard packaging that is child safe, while still easy for all adults to use. We co-developed ECOCLIC® cardboard packaging for laundry products, incorporating a two-button opening mechanism that has been certified for child safety. This same technology ensures the box closes properly – with a reassuring ‘click’ – while still remaining accessible to anyone with impaired dexterity. Tactile markers and scannable codes leading to audio descriptions of the products themselves have been incorporated to ensure accessibility for visually impaired consumers. While we love these developments, they’re just a fraction of what’s possible within the realm of packaging.
Home care packaging that delivers value for money
By offering a more enjoyable, environmentally friendly and uplifting experience, you’ll exceed consumer expectations. You’re giving them the feeling that they have value for money, even before they’ve begun using your product.
And there’s no need to stop there. Our experts work with you to identify the packaging options that deliver the best value for money. Ready to wave goodbye to waste? We guide you in shaping the packaging for your home care products to ensure there’s no empty, wasted space during shipping. The shape of your packaging offers the same benefits whether it’s on the shelf, in the shopping trolley, under the sink or in the laundry cupboard.
Are you looking for shelf-ready packaging options? Or the most cost-efficient protective measures for the logistics process? Van Genechten Packaging is at your service. Because packaging offers you a myriad of different options for optimising value.
Increase the shelf appeal of your home care products
Packaging is what makes your product stand out from the competition on the shelf. Although there might be hundreds of home care products to choose from, our powerful, effective and original packaging makes sure your consumer has only eyes for yours.
The cardboard option that stands apart in a sea of plastic. The only product that looks natural. The one that exudes care and compassion instead of screaming chemical-laden desperation. The product that meets their every need and desire, while exceeding their expectations.
We believe that with the right shelf appeal, your packaging will leave your consumer confident of a high level of quality. How? By showing you understand their needs and desires. We work with you to establish the most powerful and effective way to impress your consumers.
The next step
Packaging is an area that is constantly evolving. Just like consumer expectations. And this is why Van Genechten Packaging studies trends, foreseeable demands related to European legislation and developments to keep your product a step ahead.
Are you wondering how our insights into packaging might add to the impact of your product or brand? Find out.
Get in touch with us today.
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