VGP wins 3x GOLD
Turnhout, September 23rd, 2024 | Van Genechten Packaging (VGP) is delighted to take home 3x gold awards from the prestigious EU Pro Carton Excellence Awards in Berlin on Thursday 19th September.
VGP won gold awards for the following packaging designs:
- The Easter Celebration for Anthon Berg / Toms Gruppen
- The Vegan Chocolate Bar for TAITAU MEŠKĖNAS
- Duvel x Magritte Limited Edition
Corporate Marketing & Communications Director Heidi Vanspauwen said:
These awards again highlight our commitment to sustainability and excellence in packaging design. Our hard work, creativity, and dedication have been recognized internationally. Together with our active engagement in the Young Designers Awards, we’ve strengthened our brand's awareness and deepened our commitment to the industry and its future talents. Congratulations to everyone who contributed to this success.”
Van Genechten Packaging was nominated five times on the night, with the judging panel awarding gold to 3 stand-out entries.
The Easter Celebration for Anthon Berg/Toms Gruppen
The Anthon Berg Easter Celebration Box is a visually remarkable and sophisticated packaging design that perfectly complements the marzipan eggs inside for sweet-toothed consumers. The elegant yet robust shape, reminiscent of a classic Easter egg, combined with vibrant colours, smooth finishing techniques, and hot foil accents, creates a luxurious and festive packaging design for the product. The packaging’s attention to detail and high-quality materials make it a standout option to impress recipients and elevate the Easter celebration experience.
The Vegan Chocolate Bar for TaiTau Meškėnas
The TaiTau Exclusive Selection Vegan Chocolate packaging is both elegant and eye-catching. Its complex design, featuring a vibrant six-colour print, UV varnish, gold hot foil accents, and soft-touch varnish, creates a multisensory experience. The intricate embossing and debossing add depth and texture, inviting consumers to explore the tactile beauty of the packaging before even indulging in the chocolate inside.
Duvel x Magritte Limited Edition
To elevate their consumers' experience, Duvel crafted this limited edition gift packaging with a surrealistic touch, blending beer and art with exceptional craftsmanship. The eco-friendly cold foil technology creates a stunning mirror effect inside, enhancing the artwork, while the peek-through window inspired by Magritte’s iconic ‘cloud’ design makes it a collector’s item to be treasured.
A summer of updates from VGP
Award success comes after a summer of updates from VGP. In mid-September 2024 the Belgian packaging company appointed a new CCO, just months after announcing the acquisition of 100% of the shares of DOT2DOT Group. These moves strengthened the company's European market position and reinforced a commitment to sustainability and excellence in packaging design.
About Van Genechten Packaging (VGP)
Where people, brands and folding carton meet, that is where the magic happens at VGP, every single time. For 190 years VGP has believed in the unique impact of packaging for brands and products, for people and the planet, and made it work.
One of the last truly independent European packaging specialists. Present in 9 countries, with HQ in Turnhout, Belgium, and 12 folding carton sites, 1 extrusion site, and 1 rigid box design and production center. Customers have come to value both this presence and independent spirit: including VGP’s ‘people first’ approach, where customer-centric collaboration is key to success. It has won the company many leading industry awards.
VGP generates an annual revenue of more than 450 million euros. As a leading provider of packaging in European fast-moving consumer goods, the company continues to grow in printed folding cartons, offset laminated corrugated board, POS displays and a wide range of other packaging solutions. www.vangenechten.com
Contact:
sales@vangenechten.com
Heidi Vanspauwen
Group Marketing & Communications Director
Raadsherenstraat 2
B-2300 Turnhout
Tel: 0032 14 40 36 40