From sketch to shelf

At Van Genechten Packaging, design is about more than just striking visuals. It’s about creating integrated solutions that elevate your brand and improve your operations. We sat down for a chat with Robin, our Head of Structural Design, to hear more about the process.

Every package is a puzzle where we seek the right balance between form, function, and process. Our customers bring their vision and goals, and we translate that into a solution that works in practice."

Your vision, our innovation

Creativity at Van Genechten Packaging comes from our unique mix of collaboration, forward-thinking innovation, and a proactive approach:

Sometimes we translate a clear brief into a concrete design. But we often bring our own ideas that surprise the customer. That very synergy is what makes the process creative and inspiring." Robin explains the process further: "We start with an open intake: objective, target audience, product, and context, before combining customer input with mood boards, market research, and sometimes a redesign of existing concepts. We involve colleagues from multiple branches to get a broad perspective".

Rapid prototyping, from 3D renders with initial artwork to plain or digitally printed samples from our cutting table, significantly accelerates the decision-making process. 

This provides tangible feedback early on, allowing us to make targeted adjustments. That saves both time and money."

Sustainability starts with the first sketch

Innovation and sustainability are not just buzzwords at Van Genechten Packaging, but aspects that are linked with everything we do.

For us, sustainability starts with the very first idea. We design in a way that minimizes waste and choose materials that both protect the product and are environmentally friendly."

From smarter sheet layouts to lighter designs and alternative finishes or handles, every choice balances function, aesthetics, and environmental consciousness. 

Our material experts advise customers on the best, most feasible choice, without sacrificing appearance or ease of use."

Solutions that really work: experience the VGP difference

What sets Van Genechten Packaging apart is how design, quality, and production come together from the very start, delivering value across diverse sectors. A good example of our trusted expertise is Rituals, which confidently entrusts its luxurious gift sets to VGP.

For one case, it's all about shelf impact; for another, it's about running perfectly through existing lines. We test where needed and optimize details – smart constructions, child-safe closures, or cost-saving tweaks – so the packaging performs seamlessly for both the customer and the producer. Every sector demands something different, but we always deliver a total solution."

For Robin, the future of packaging is clear and exciting:

Packaging must continue to stand out and convince consumers, but sustainable materials like cardboard will become increasingly important." 

From sketch to shelf, your vision deserves the perfect packaging. Find out how our unique creativity can elevate your brand experience.  

Contact our experts and start your design journey today.