The Microflute magic

In a packaging world that is constantly looking for innovations that are both functional and sustainable, Van Genechten Packaging (VGP) is leading the way with a range of in-house solutions, including offset printed solid board, microflute, and rigid formats. VGP delivers on today’s demand for performance and sustainability in FMCG packaging.

Take Microflute, for example - one of our most versatile and forward-thinking options. To explore its full potential, we sat down with our in-house expert, Bie Meynendonckx, Head of Sales Benelux: 

Microflute offers a range of possibilities for various sectors, including petcare, gardening, confectionery, beverages, home & personal care.” She adds "Lightweight, yet exceptionally strong, microflute combines high-quality printability with the durability needed to protect even heavier or more demanding products.”

Robust shelf appeal with tailored precision 

By working closely with our customers, our sales and innovation experts develop bespoke Microflute solutions that elevate both form and function. We manage the entire flute production process in-house, ensuring quality, consistency, and customer-oriented service at every step.

The result? Packaging that not only commands attention on the shelf but also effectively protects products while optimizing logistics, supporting our customers’ sustainability goals.

As Bie explains: 

Our internal team continuously analyses the optimal board application for each situation, whether it's solid board or microflute.” 

For the fast-moving consumer goods (FMCG) market, Microflute offers significant advantages, including the possibility of shelf-ready packaging.

Thanks to its robust structure, Microflute packaging eliminates the need for an outer box  during pallet transportation. This allows products to move straight from pallet to shelf, creating a more efficient and sustainable retail chain. 

Sustainability as a core value  

At VGP, sustainability isn't an afterthought; it's built into everything we do. We're committed to replacing difficult-to-recycle materials with carton-based, responsible alternatives. 

Our focus is on developing environmentally friendly packaging by applying innovative materials and techniques,” says Bie. "We aim to create packaging that has a positive impact on the environment." 

Microflute plays a key role in that mission. It offers a sustainable solution for bulk packaging, often replacing plastic where feasible, without compromising on performance. As Bie tells us, 

we strive to transform packaging needs, placing attention on safety, sustainability, and cost-efficiency".

The innovative world of microflute awaits you 

Microflute is a versatile packaging solution that adds real value across a wide range of sectors.. 

Our commitment to customisation and functionality — from structural strength to strong shelf appeal — makes Microflute an ideal choice for companies aiming to optimise their packaging strategies: 

In the twelve years I've worked here, I've seen a clear shift," explains Bie. "Where we used to rely more on gut feeling with materials, studies are now primarily conducted to find the optimal composition that meets our customers' requirements and looks good".

Ready to bring the Microflute magic to your next packaging project?
Reach out to our sales team and see what we can do for you.