VGP takes home a bundle of platinum Pro Carton Awards
Turnhout, Belgium. 6 September 2021 | Just like the products they bundle so smartly, two VGP folding carton packs each have taken home a platinum award at the Pro Carton Awards earlier today. What do the awarded packs for Bonduelle and Tērvete Beer have in common? A simply clever use of folding carton that combines function, branding and protection in the most sustainable way. Like the company says: it’s magic in the making.
The folding carton bundle that holds precious Bonduelle corn cans may look like any normal packaging, yet replacing pl*stic altogether? Using 30% less cardboard than a classic wraparound, with 20% less ink. And securing a shopper’s trust by showing enough of the product - without compromising convenience thanks to an easy to open perforation.
The jury has instantly recognized this ingenious design, that looks so natural but manages to tick all the boxes, and the VGP team in Meyzieu could not be happier with the platinum award.
As brilliant on the inside
The team in Riga has managed to make the packaging for Tērvete Beer actually look like the bottles it bundles and keeps safe. Thanks to the smart hotfoil overlay and spotgloss UV varnish.
But behind the shiny surface lies an intricate folding carton design that combines an unusual 6-cornered pack shape with optimal protection and presentation. Better even, this design has reduced its own weight to the maximum by using a minimal amount of folding carton. The push-in window acts as both divider and support and lets the consumer experience the product directly.
That is how you take home a platinum award: by creating packaging that is as brilliant on the outside as on the inside.
Magic in the making
“I am so happy when I see our folding carton packaging magic happen and get the recognition it deserves. It takes in-depth expertise, knowledge, teamwork, passion and hard work to make packaging look so natural like it’s made for the product - while ticking all the functional boxes. Congrats to the teams!” concludes Marc Büttgenbach, VGP Chief Commercial Officer.
About Van Genechten Packaging (VGP)
For 6 generations now VGP has been creating folding carton magic for people, products and companies. Decades of expertise, experience and commitment seep into every packaging created at VGP. Their legacy has always been and will be part of the magic brands experience when working with the company. And so will their customers and their customers’ consumers.
About the Pro Carton Awards
Pro Carton is the European Association of Carton and Cartonboard manufacturers. Its main purpose is to promote the use of cartons and cartonboard to brand owners, the trade as well as designers, the media and politicians as an economically and ecologically balanced packaging medium. Its yearly award ceremony is an industry landmark event and invites leading folding carton manufacturers to showcase their best work.