Van Genechten Packaging wins Prix Formes de Luxe Award 2025

Turnhout, Belgium, Tuesday, September 30 2025 | Van Genechten Packaging (VGP) is proud to win the Prix Formes de Luxe Award 2025, in the folding carton packaging category. This award was given to the Martell Cognac Noblige LE25 gift box, which jury members active in the cosmetics industry praised for its meticulous craftsmanship.

Taking place on Monday, 29th September 2025 in Monaco, the Formes de Luxe Awards showcase the best in luxury packaging innovation. 

We are delighted to be recognised among the best in luxury packaging as a winner of a Prix Formes de Luxe Award”, said Jérôme Cahu, Plant Manager VG Angoulême. “It is always a pleasure to collaborate with a premium customer like Martell. At VGP, we love to be challenged by innovative projects that allow us to think and act creatively.”

This award win is the latest in a series of wins for the Belgian carton converter. VGP won the Carton of the Year award at the recent European Carton Excellence Awards, one of 5 awards at the event in Istanbul.

MARTELL Cognac Noblige LE25

A premium, collectable pack that reflects Martell’s heritage and progressive values. Visually impactful and technically refined, this edition exemplifies how sustainable choices can elevate both brand and product.

What the Judges said

The decor of this monomaterial paper box presented a challenge. As the number of colours desired by marketing teams was industrially complex, the supplier reengineered the artwork to achieve the same visual impact, with cold-foil stamping used for a metallic effect," said Céline Fleuret of Puig.

For all press enquiries:

Heidi Vanspauwen 
Group Marketing & Communications Director
sales@vangenechten.com 
Raadsherenstraat 2
2300 Turnhout
Belgium
Tel: 0032 14 40 36 40

About Van Genechten Packaging Group

Where people, brands and folding carton meet is where the magic happens at VGP, every single time. Van Genechten Packaging (VGP) is a leading independent European packaging specialist with over 190 years of history and approximately €500 million in annual revenue. 

VGP operates across 14 converting sites, an extrusion site, a rigid box centre, and two fulfillment locations in 9 European countries. Renowned for its "people first" approach and customer-centric collaboration, VGP delivers a wide range of packaging solutions, including high-end printed folding cartons and offset laminated corrugated board, to the FMCG sector.

Specialists in the development, production, and logistics of high-quality short-term cardboard and corrugated cardboard displays for the Point-of-Sale (POS), VGP combines proven packaging expertise with specialized display solution capabilities to loyal customers and partners all over Europe.