What is magic? Hard to say really, because magic defies understanding. It flies in the face of rational explanation. You can’t pin it down. You can’t bottle it. But magic makes wonderful, remarkable things happen.

The magic that we aim to create here at Van Genechten is the extra excitement that our customers’ products generate when they appear in our packaging. It’s a new level of wow that lifts a merely competitive brand into a category beater. It’s the packaging equivalent of stardust that almost makes the pack leap into the shopping basket.


For 6 generations we have been creating folding carton magic for people, products and companies. Decades of expertise, experience and commitment seep into everything we do and create. We feel proud of the road we have travelled. Our legacy has always been and will be part of the magic you experience when working with us. And so will your customers.

Our Technologies

Our Technologies

Our work is built on the experience and creativity of our people. They are in turn enabled by the latest in printing and production technology. Man and machine working in perfect harmony to bring you the best possible packaging solutions.

What can we do for your business?

Our magic has an objective – to support you in meeting your business targets. We deliver custom folding carton packaging that makes your brands stand out. But in addition to seizing consumer attention and boosting sales, we can also help enhance your logistics, improve your sustainability record, implement SRP, and deliver many other benefits with our packaging.

Whatever the challenge – no matter how complex or how simple – our customers rely on us to find a solution that delivers what your business needs.

For food, non-food and premium, we offer:
  • solid expertise

    in all aspects of folding carton packaging from ideas to retail sales

  • customer-focused teams

    working with you, your brand, your markets and target groups

  • powerful innovation

    tread new paths together to differentiate your brands and to drive value

  • pan-European manufacturing footprint

    working in close proximity to you, handling international projects

  • supply chain expertise

    for optimal logistic efficiency and total cost of ownership

  • award-winning creativity

    recognised by customers, experts and industry peers

  • sustainable mind-set

    active support of your sustainability strategy and cooperate social responsibility

Our mission and values.jpg

Our mission and values

We create brand value through outstanding packaging solutions to achieve our customers’ business objectives. Our vision is to be the leading independent European folding carton solution provider driven by these values:

  • Customer focus
  • Collaboration
  • Ownership
  • Respect
  • Excellence
Facts and figures

Facts and figures

As Europe's largest independent folding carton company, we:

  • are an innovative technology leader
  • operate 12 converting plants, 1 extrusion site and 1 rigid boxes design & production
  • employ 1,900 people
  • generate net sales of € 450 Mio
  • have a strong balance sheet

Me and my packaging

“For the past 11 years, working at VGP has been an educational and fun-filled journey, with many opportunities for personal growth.
I started my career as a printing operator and 3 years ago I made the transition to my current role within Logistics & Procurement. VGP highly values a proactive attitude and offers space for fresh ideas focused on efficiency and process improvement. It really makes me feel part of our company’s and our customers’ success. Recently, my colleagues appointed me as one of the ‘Employees of the Year 2021-2022’.
A cool experience!”

Edgars - Logistics & Procurement Specialist in Riga

Careers at VGP