Meet the pet care packaging enthusiasts from VGP!

See that picture of me and my colleagues - both furry and not so furry? That’s just a glimpse of our nearly 1,900 members of the VGP family in fibre-based packaging. At Van Genechten Packaging (VGP), they all get a seat around the table, developing the best sustainable packaging solutions for the pet care industry. Because that’s how you make a difference: by forging strong connections with your customers to provide best-in-class solutions for pet owners and their pets. 

The impact of guiding partners

If you’re looking for a one-size-fits-all solution in pet care packaging, you’re not going to get far. Each product brings a specific set of demands, requiring a specific set of skills. And that’s where all my colleagues come in. Whether it concerns convenience, recyclability, innovation or regulations, our team members have the expertise to guide you on your packaging journey.

Our pet care packaging experts might even know your pet owners and their pets better than they know themselves. We understand their expectations, comply with their product requirements and identify and emphasize new opportunities for improvements to come up with something that makes an impact. If we run into an obstacle, we face it together until we develop a  game-changing packaging that is fully on-brand and completely customized. 

The impact of creative packaging

Today, more than ever, packaging has become a powerful marketing tool for communicating with pet owners. From regular food products to premium snacks and toys, pet care brands are struggling with the same question: How to stand out on the shelf?

The answer? Creative packaging solutions tailored to the needs of pets and their owners. With a focus on high-quality ingredients, fresh food, proven sustainability and ultimate convenience. As a leading packaging creator, we always strive to make these packaging solutions as cost-efficient as possible, from the start of the production process throughout the entire supply chain.

The impact of experience

At VGP, we’ve been working like this for 190 years now. Our entrepreneurial spirit and strong European network keeps us close to our markets and customers. Our dedication to pets and the convenience of pet care packaging has created a BIG LOVE for our solutions in this industry. I’m looking forward to doing this for many years to come!

Also want to stand out on the shelf with your pet care packaging? Let me know!
We will be visiting Interzoo and would be happy to discuss how we can help you achieve that. 
Already looking forward to connecting with you there. 

Gert Geens
Key Account Director