Bundling the future with Soudal
When two innovative, forward-looking companies combine, magic is sure to be in the air! Here at Van Genechten Packaging (VGP), we recently partnered with The Soudal Group, famous for their sealants and adhesives, to help them make the switch from plastic to more environmentally friendly outer packaging.
A perfect match
Like ourselves, Soudal are constantly investing in the future: Whether that is in new processes and technology, developing new products and markets or coming up with ways to make the construction industry sustainable and safe for both people and the environment. Further to this, their laser focus on customer experience matches our own. That the headquarters of our 2 privately owned groups are located so close to each other only underlined that this was a match made in magic.
Soudal’s commitment to sustainability has seen them develop innovative products made from majority recycled ingredients and packaging, such as their T-Rex grab adhesive. The next logical area of focus was their outer packaging. That’s why they approached VGP with a challenge: to make their bundle packs of two cartridges 100% environmentally friendly, more eye-catching, desirable and convenient.
The result? All plastic overwrap removed and replaced with folded cartonboard. The new packaging is not only completely recyclable and sustainably produced, it also gives great customer impact with vivid colours, more of the product visible and easier handling.
As consumers also look towards more recyclable products, what could be more attractive than a product made up of recycled ingredients housed in vibrant, minimal cardboard packaging that looks great and is also completely recyclable? Minimal packaging, maximum impact.
Maarten Van Laere – Trade Marketeer from The Soudal Group told us:
For sustainability reasons, we were looking to replace our promotional plastic bundle packaging with a more sustainable solution. At Van Genechten Packaging, we found the perfect match: A tailor-made offset printed cardboard bundle pack that offers numerous advantages: strong product marketing and customer communication, increased visibility at the point of sale as well as Euro lock.
The Van Genechten Packaging team has a strong material know-how and understands marketing. In seamless cooperation they apply their packaging expertise and creativity to ensure both our own and our consumers’ expectations are not just met but exceeded.
It’s a pleasure to work together with our neighbour moving towards a more circular economy!”
A unique consumer experience
The extra excitement that our customers’ products generate when presented in our packaging… It’s a new level of wow that lifts a competitive brand into a category beater. Adding the magical touch to an already magical product: it’s what we do.
Why use shrink film for bundling cartridges, cans or bottles when you can use a beautifully printed and sustainable cartonboard sleeve instead? With or without Eurolock.