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Schoepe Display becomes VGP Schoepe Berlin

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Berlin/Turnhout, 8th April, 2025 | After acquiring 70% of the shares in October 2024, Van Genechten Packaging officially introduces a new brand identity for Schoepe Display.

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This marks the beginning of a powerful transformation for the newly titled VGP Schoepe Berlin, from a respected German display specialist to an integrated force within one of Europe’s leading packaging groups.”

Said Heidi Vanspauwen, Group Marketing & Communications Director.


Why VGP Schoepe Berlin?

VGP Schoepe Berlin sets out to reimagine what display and promotional packaging can be:

  • Broader Capabilities: Combining VGP’s folding carton leadership with Schoepe’s deep POS display expertise.

  • Design & Innovation Center (Coming soon): A dedicated hub in Berlin to co-create cutting-edge promo and packaging concepts.

  • Design to Fulfillment: End-to-end solutions, including co-packing and logistics, for a seamless customer experience.

  • One contact: Simpler, smarter collaboration for brand owners across Europe.

Andreas Grathwohl, Managing Partner, VG Schoepe Berlin GmbH (previously Schoepe Display GmbH), said of the new direction: 

We’ve kept the spirit of Schoepe — fast, flexible, inventive — and plugged it into a Europe-wide network. It’s a game changer for our customers, our people, and the industry.”


About Van Genechten Packaging Group & VG Schoepe Berlin GmbH 

Where people, brands and folding carton meet is where the magic happens at VGP, every single time. Van Genechten Packaging Group (VGP) is a leading independent European packaging specialist with more than 190 years of history and over €500 million in annual revenue. VGP operates across 15 converting sites, an extrusion site, a rigid box centre, and two fulfillment locations in 9 European countries. Renowned for its "people first" approach and customer-centric collaboration, VGP delivers a wide range of packaging solutions, including printed folding cartons and offset laminated corrugated board, to the FMCG sector. 

In October 2024, VGP acquired a 70% stake in Schoepe Display, now VG Schoepe Berlin GmbH. Founded in 1984, VG Schoepe Berlin GmbH specializes in the development, production, and logistics of high-quality short-term cardboard and corrugated cardboard displays for the Point-of-Sale (POS). The acquisition of VG Schoepe Berlin GmbH enhances VGP’s display capabilities, combining proven packaging expertise with specialized display solution capabilities to loyal customers and partners all over Europe.
www.vangenechten.com
www.Schoepe-Berlin.com

Contact Us
sales@vangenechten.com
Heidi Vanspauwen
Group Marketing & Communications Director
Raadsherenstraat 2
B-2300 Turnhout
Tel: 0032 14 40 36 40

8 April 2025
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