Perfecting chocolate packaging

Pure Packaging by VGP saves our planet tons of aluminium

Pure Packaging is 100% recyclable chocolate packaging that eliminates the need for extra inner wrapping material. 100 million Pure Packaging save your brand and our planet 150,000 kilos of aluminium: the equivalent of 25 elephants.

Better even: Pure Packaging offers new branding possibilities, like inside printing without high additional costs. It does not compromise line efficiency, or limits finishing options or food safety. And helps you save up to 5 euros per 1,000 packs. 

Your brand can now be truly sustainable right up to the best moment for your fans: opening, and enjoying the lovely contents. Consumers want their favourite confectionery brands to make sustainability happen, and folding carton is the perfect answer. 

The chocolate may be perfect, but the packaging?

We see so many chocolate brands becoming more eco-conscious, carefully selecting ingredients and cacao beans grown with respect for people and planet. Think Fairtrade, forest protection, organic labels. The packaging so exquisite, so in tune with the brand promise. 

That brand experience is created with gold effects, with beautiful names and printing - and then there is that wrapping inside: unpractical, made from single-use material. Unsustainable. 

Your magic goes out the window. 

So, we wondered, how we can keep that magic? Is there a way to replace the extra foil, finally eliminate it altogether? And then take it further? 

Now there is. We invented it: folding carton packaging with a unique inside anti-grease barrier that keeps your chocolate safe all on itself. Without extra wrapping. Perfectly recyclable. 

We call it Pure Packaging for a reason. 

The purest folding carton packaging for chocolate and confectionery

Pure Packaging is made from Standard FBB GC1/GC2. It shows yet again the difference folding carton makes on all levels: 

Save our planet, save euros

• Certified recyclable folding carton
  made from renewable sources, perfectly reusable
• No extra plastic, aluminium or alu/paper inner wrapping needed
  100 million PurePacs equal 150,000 kilos of aluminium saved
• Optimal material efficiency
  save up to 5 euros per 1,000 packs
• Short ROI period for your new packing line
  up to 200 cycles per minute

Rely on the power of folding carton

• Unique anti-grease barrier keeps your chocolate safe
  direct food contact approval, tested and certified by independent labs
• Powerful design, perfect gluing
  aromas stay inside, pollution or pests will not get in 
• 99,x% tight corner technology
  intact with up to 40 kg pressure on whole pack

Become the brand of choice on the shelf

• Perfect brand experience
  PurePac tactile experience reinforces visual and emotional expectations
• Wide range of finishing techniques
  low-migration inks and decorative varnishes
• No limits to embellishments
  hot and cold foil, all kinds of embossing
• Easy opening and reclosing
  convenience made sustainable
• Food safe colours and varnish printing on the inside too
  enhance your brand experience after opening

Game changer? This is magic in the making

As we continue to test and roll out Pure Packaging, we are already exploring new applications for other kinds of confectionery like chocolate gift packs, chocolate balls both wrapped and unwrapped, chewing gum, sweets and candy, liquorice and bakery products. 

Make magic happen for your chocolate and confectionery brand
We'd love to hear from you